I had the pleasure of working with Sephora for their 2017 Mother's Day Campaign. We created some very fun and striking visuals for the window displays, in store paper-cut installations and online communication.
The campaign was implemented in 15 countries in more than 600 stores from Europe and Asia and was created in collaboration with BETC Luxe. The keywords that define the project and were used as starting point are playful, edgy and disruptive addressing mothers worldwide.