I had the pleasure of working with Sephora for their 2017 Mother's Day Campaign. We created some very fun and striking visuals for the window displays, in store paper-cut installations and online communication.
The campaign was implemented in 15 countries in more than 600 stores from Europe and Asia and was created in collaboration with BETC Luxe. The keywords that define the project and were used as starting point are playful, edgy and disruptive addressing mothers worldwide.

I had the pleasure of working with Sephora for their 2017 Mother's Day Campaign. We created some very fun and striking visuals for the window displays, in store paper-cut installations and online communication.
The campaign was implemented in 15 countries in more than 600 stores from Europe and Asia and was created in collaboration with BETC Luxe. The keywords that define the project and were used as starting point are playful, edgy and disruptive addressing mothers worldwide.

Andreea Robescu for Sephora, packaging for the Mother’s Day global Campaign. (www.andreearobescu.com)
Andreea Robescu for Sephora, packaging for the Mother’s Day global Campaign. (www.andreearobescu.com)
Andreea Robescu for Sephora, packaging for the Mother’s Day global Campaign. (www.andreearobescu.com)
Andreea Robescu for Sephora, packaging for the Mother’s Day global Campaign. (www.andreearobescu.com)
Andreea Robescu for Sephora, packaging for the Mother’s Day global Campaign. (www.andreearobescu.com)
Andreea Robescu for Sephora, packaging for the Mother’s Day global Campaign. (www.andreearobescu.com)
Andreea Robescu for Sephora, packaging for the Mother’s Day global Campaign. (www.andreearobescu.com)
Andreea Robescu for Sephora, packaging for the Mother’s Day global Campaign. (www.andreearobescu.com)
Andreea Robescu for Sephora, packaging for the Mother’s Day global Campaign. (www.andreearobescu.com)

Browse more

Painted Words IIProject type

Carefree WeHustle CampaignKey-visual, motion graphics

Urban FruitProject type

Stickers WonderlandProject type

Girls & FLowersIllustration

Undorable AW '18key-visual, identity

Abstract MotionProject type

Nike AW Tech PackKey Visuals

Otherland PackagingPackaging Design

Sephora AnniversaryKey Visual, logo

Levi's Women's MonthIllustration, Logo

Gucci in progressOutdoor Graphics

Sephora PackagingPackaging Design

WestfieldProject type

SEPHORiA House of Beauty by SEPHORAEvent Branding, Illustration

MLB AssemblyEvent Branding & Illustration

Magazine Covers IIIllustration

Painted WordsTypography Art

Ads in bloomAdvertising

Smirnoff SeltzerKey Visuals

Strong WomenIllustration

Fashion IllustrationsIllustration

Magazine CoversEditorial Design

Refinery 29Illustration

YouTube MagazineEditorial Design

CelineAdvertising

GRL PWRPainting

Afro PunkIllustration

Flower PowerEditorial

PortraitsMagazine Illustration

DieselEditorial

WADEditorial

MSGMIllustration