Key-visual and frame illustrations for videos as part of the Carefree "WeHustle" creative campaign.

The campaign shines a light on "the journey rather than the result," the "how" rather than the "what." Three unique women were chosen to tell their hustle stories, ones rooted in being passionate about things that interest them while leveraging their talents to create something impactful.

Production: The Mill; Agency: MullenLowe