MLB ASSEMBLY

Key artwork and illustrative language for the first MLB ASSEMBLY™ event that that took place during the Major League Baseball ALL-STAR WEEK™ 2018.

The MLB logos were redesigned as part of the event and a toolkit of icons was created to customize apparel in collaboration with Levi's, Under Armour, New Era and WinCraft.
The artwork was part of the event branding and communication campaign.

CUSTOM LOGOS & ICONS

A toolkit of assets was designed and used throughout the event on merchandise and on different communication materials.
Iconic logos were redesigned as part of the event.