![](https://freight.cargo.site/t/original/i/115ffd5d437e6bc2b73abdeca9d280bbbb40cf839fa5c4d26af8c3242a6285a3/MBL-Assembly-logo.gif)
MLB ASSEMBLY
Key artwork and illustrative language for the first MLB ASSEMBLY™ event that that took place during the Major League Baseball ALL-STAR WEEK™ 2018.
The MLB logos were redesigned as part of the event and a toolkit of icons was created to customize apparel in collaboration with Levi's, Under Armour, New Era and WinCraft.
The artwork was part of the event branding and communication campaign.
Agency: DMA United
![](https://freight.cargo.site/t/original/i/f426ecf8a81d60cce8d2234b8bd4cb3763e4154bfae51c4067ae273f7ff2eaa2/MLB-x-Andreea-Robescu-1-.gif)
![](https://freight.cargo.site/t/original/i/a2b552352e0e94b2a7282cc9f9af5fea074a99c7213b4d410ed7778a678b92f9/MLB-x-Andreea-Robescu-2.jpg)
![](https://freight.cargo.site/t/original/i/5639227e8158ab66477dc69d5b4ddf2c5daa4be59fda60c11a40fb765fd7ce64/MLBxAndreea-Robescu-4.gif)
![](https://freight.cargo.site/t/original/i/2d9fa54c3d09a98560afcf8085784f70af51dbd3e21f5107be04b956b4e09dc5/MLBxAndreea-Robescu3.jpg)
![](https://freight.cargo.site/t/original/i/3082fabc5252081fd32916c76bffbe4d8740abed9b246ccb32c3ec7c23140312/MLBxAndreea-Robescu-5.gif)
![](https://freight.cargo.site/t/original/i/e2115b27c00008a7e60783dad4aecfd9df9e5885eb3171d812b02a1900bba539/MLB-x-Andreea-Robescu-7.gif)
![](https://freight.cargo.site/t/original/i/8e73716dd451adac4a2834cdf63201e6104828b234bf8505e9ffb963b5fb56ff/MLBxAndreea-Robescu-6.gif)
![](https://freight.cargo.site/t/original/i/e07daa5a872b293827a0cb90ef8115e5779598b5354c1a50b613711086b22773/MLBxAndreea-Robescu1-8.gif)
CUSTOM LOGOS & ICONS
A toolkit of assets was designed and used throughout the event on merchandise and on different communication materials.
Iconic logos were redesigned as part of the event.
![](https://freight.cargo.site/t/original/i/aca258a3ee49c9549bf8a9a288794ff6c669761f36996751c29194b57e2074d7/MLBxAndreea-Robescu-8.jpg)
![](https://freight.cargo.site/t/original/i/a2880ec89a787a3d96cad5b6c74b062f9ba787da83ddef4e3c699982624e6309/logos.jpg)
NEW ERA:
![](https://freight.cargo.site/t/original/i/f87f8d7259fc787d3f63c326d95b8681fcdb3436eac645a3b57261eaaaf15981/New-Era-x-Andreea-Robescu-1.jpg)
![](https://freight.cargo.site/t/original/i/05f17861b724bcb2fd461241ce1237eff1ddd911cc3603103caffbb1831310df/New-Era-x-Andreea-Robescu-2.jpg)
![](https://freight.cargo.site/t/original/i/7fbb42fa30e6a5dd97ca91a9908cb63f004f9edc3d7b03a4ec038fedc8424de4/New-Era-x-Andreea-Robescu-5.jpg)
![](https://freight.cargo.site/t/original/i/fd50831ce98eb8a9e09d7ea72c372996d79bae0c0c54bb790b1a01271a92a291/New-Era-x-Andreea-Robescu-4.jpg)
![](https://freight.cargo.site/t/original/i/feaa28edcf8c8553987b1a9fa77d3c588bf1d403dcdcd036c9059c20ac169b3b/New-Era-x-Andreea-Robescu-3.jpg)
LEVI’S:
![](https://freight.cargo.site/t/original/i/6391de8e5bd2a467f83acadfa579de10c360b03c70768fdfaa07649be10d2e5b/Levis-x-Andreea-Robescu-1.jpg)
![](https://freight.cargo.site/t/original/i/4d2820e1dece5c5d2dfd80a6baa8e7dc78f9198f885e858cd741294d4fbec129/Levis-x-Andreea-Robescu-2.jpg)
![](https://freight.cargo.site/t/original/i/74248cccc1d6a37b129629e1845ae55194b32acd84be170519b12430d2c74ce4/Levis-x-Andreea-Robescu-3.jpg)
![](https://freight.cargo.site/t/original/i/721a3041bb5934295d84624a3eecdaf5c4ada1fc3933c6bbb7f15503ba3fa157/Levis-x-Andreea-Robescu-4.jpg)
UNDER ARMOUR:
![](https://freight.cargo.site/t/original/i/76eeaee47baba168f879a8c3132dbfcf2c02723d506a21f466de857df92bff16/Under-Armour-x-Andreea-Robescu-1.jpg)
![](https://freight.cargo.site/t/original/i/81d290093063415732077d76c76d21e52fd9681bd7d2b1a4104759e65a1459aa/Under-Armour-x-Andreea-Robescu-3.jpg)
![](https://freight.cargo.site/t/original/i/f9303e9714a4b1f4da6f8e713e8b1eb44a3dfdcb6dc92ee5a4df9c80d6018a1c/Under-Armour-x-Andreea-Robescu-2.jpg)
![](https://freight.cargo.site/t/original/i/01c4b79b560bd78cd28959493281e3d0e0638579dd9de8288ee5d4e8c79b1913/Under-Armour-x-Andreea-Robescu-4.jpg)
X WinCraft
![](https://freight.cargo.site/t/original/i/65d69d1dda85dbc1c0fe55cf81b10cce9ffcc5188acc4570fa6c689221b7c32c/WinCraft-x-Andreea-Robescu-1.jpg)
EVENT:
![](https://freight.cargo.site/t/original/i/2b9ec0fb9d74ee7d0b6d72d7666c955929b8910a8907b9723f5e7f9b12ac0b1e/MLB_ASSEMBLY-490.jpg)
![](https://freight.cargo.site/t/original/i/71e1c4aa545b2c2812bb5d45b9e84c97907f9b808f7d283c50cd6865ae3f36b7/MLB-x-Andreea-RObescu-10.jpg)
![](https://freight.cargo.site/t/original/i/aa3959d764b978d26b7ea77a9199c46bd5ca3c7188a0f3a5e3fea1a2c5738bb4/MLB-assemby-posters.png)
![](https://freight.cargo.site/t/original/i/d735db90d358b459c90d8fd859b1dfd523da1ae21994f3938f2d261f67c6f27c/MLB-x-Andreea-Robescu-11.jpg)
BROWSE MORE:
BROWSE MORE: