MLB ASSEMBLY



Key artwork and illustrative language for the first  MLB ASSEMBLY™ event that that took place during the MLB ALL-STAR WEEK™ 2018.

The MLB logos were redesigned as part of the event and a toolkit of icons was created to customize apparel in collaboration with Levi's, Under Armour, New Era and WinCraft.
The artwork was part of the event branding and communication campaign.


Agency: DMA United









CUSTOM LOGOS & ICONS

A toolkit of assets was designed and used throughout the event on merchandise and on different communication materials.
Iconic logos were redesigned as part of the event. 






NEW ERA: 





LEVI’S:




UNDER ARMOUR:





X WinCraft





EVENT:





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