MLB ASSEMBLY

Key artwork and illustrative language for the first MLB ASSEMBLY™ event, which took place during Major League Baseball ALL-STAR WEEK™.

The MLB logos were redesigned for the event, and a toolkit of icons was created to customise apparel in collaboration with Levi’s, Under Armour, New Era, and WinCraft.

The artwork formed part of the event branding and communication campaign for this large-scale sports activation.

CUSTOM LOGOS & ICONS

A toolkit of assets was designed and used throughout the event on merchandise and on different communication materials.
Iconic logos were redesigned as part of the event.