Key artwork and illustrative language for the first MLB ASSEMBLY™ event that that took place during the MLB ALL-STAR WEEK™ 2018.
The MLB logos were redesigned as part of the event and a toolkit of icons was created to customize apparel in collaboration with Levi's, Under Armour, New Era and WinCraft.
The artwork was part of the event branding and communication campaign.
Agency: DMA United
CUSTOM LOGOS & ICONS
A toolkit of assets was designed and used throughout the event on merchandise and on different communication materials.
Iconic logos were redesigned as part of the event.