ULTA BEAUTY
HOLIDAY CAMPAIGN

Mixed-media illustration and key visuals created for Ulta Beauty’s Holiday campaign, featuring a vibrant airbrushed gradient style developed for digital-first brand storytelling.

The project included a set of campaign assets and a beauty illustration toolkit designed to support the brand’s holiday communication across social media channels.

The visual system combined ribbon-style lettering, festive patterns, and illustrated motifs to create a cohesive seasonal identity applied across multiple digital touchpoints.

RIBBON LETTERING

Custom ribbon-style lettering designed to enhance the campaign's festive identity with cohesive and dynamic typographic elements.

KEY VISUALS

Custom holiday-inspired patterns featuring gradients, sparkles, and festive motifs to unify and elevate the campaign's visual identity