In a bid to attract a younger audience to the adult fruit snacking category,
B&B Studio invited Andrei Robu and I to create the packaging illustrations
for the Urban Fruit rebranding.
Together we developed bold and dynamic graphics for the whole range
of dried fruits and oat bites bringing some fresh dimension and perspective
to the world of healthy snacks.
Agency: B&B Studio Client: Urban Fruit Artists: Andreea Robescu & Andrei Robu